Overview
Selling through social media is one of the biggest benefits of Sugarcoat and in this article we'll discuss how to setup your store to sell through Facebook and Instagram.
As Facebook and Instagram are owned and controlled by the same company, the setup is the same for both and you'll be able to pick your social account for which to link your social store to through the setup.
Enabling Facebook/Instagram in Sugarcoat
To enable the Facebook channel in Sugarcoat, simply follow the below steps;
- Head over to https://app.sugar-coat.io/channels
- If you already have a Facebook channel, click into it and copy the Url under the Product Feed section. Otherwise continue on and we'll create the channel
- Click on Create Channel and you'll enter the channel creation screen
- Add the following information;
Name The name of the channel, simply call this "Facebook" Url Enter your Facebook store URL Channel Type Select Facebook or Instagram
All of the other fields can remain blank - Click Save to confirm the Facebook channel creation
- A Product Feed section will now appear on the right. Simply copy the Url field from this section which we'll use to configure in Facebook
Enabling Sugarcoat in Facebook/Instagram
With the Facebook or Instagram Product Feed URL copied from the previous step, you can now configure this as a product feed to ensure product catalog synchronisation between Sugarcoat and Facebook/Instagram and to populate your Facebook store.
To configure the URL, follow the steps below, for both Facebook and Instagram;
- Start by heading to the Facebook Commerce Manager at https://business.facebook.com/commerce and login to your Meta business account
- Here you'll see an option for Commerce Accounts and Catalogs. In the Catalogs section, click on Add Catalog
- Click on Ecommerce and Online products then click Next
- Make sure Upload product info is selected, choose your Facebook business account from the Catalog owner drop-down and name your catalog "Sugarcoat Catalog"
- Your catalog will now be created. Click on View catalog to enter your catalog
- When in your catalog, click on Data source from the left menu, select Data feed and click on Next
- Confirm you are ready to upload with Yes
- Now choose Use a URL as the method of uploading your file and add the Product Feed URL you copied from the Sugarcoat platform earlier and click Next
- Set the update schedule to Daily and click Next
- Confirm your settings and click Save Feed and Upload
- Your Sugarcoat product catalog is now available to be used in your Facebook and Instagram catalogs and is synchronised on a daily schedule. You can now use this catalog to create Facebook/Instagram ads for your products or use them in your Facebook/Instagram shops.